© 2015 by IT'S ALL MADE UP, LLC.

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+  makes things - that sit at the intersection of urban planning, art, and design. 

+  makes things happen - often by collaborating with  with others (i.e., artists, designers, fabricators, makers and people from all walks of life) to develop projects that are interesting, engaging, and positively impactful wherever they make place.

+  makes things to order - each project is unique; taking into consideration, from the outset, the people and places where they occur. 

+  makes things up - ALL THE TIME.   In fact, it falls  part and parcel with I.A.M.U’s branding;   a cleverly coined business name that also serves as a humble reminder that we're ALL just making it up as we go along.


+  Perryne (pronounced erin with a p) is the Founder and creative force behind I.A.M.U.


+  credentials include a Master’s Degree in Urban Planning from the University of Toronto and 10 plus years working in urban planning for the public interest; from managing and marketing affordable housing developments, to conducting main street revitalization initiatives, to consulting community groups providing technology access to underserved communities.  She obtained her design merit badges interning with architects, studying interior design, and running a volunteer-based organization that facilitated active design projects to promote healthy eating and outdoor play for children.   I.A.M.U. (est. 2015) is the sum of these parts = a people + place driven practice.


+  has worked on projects with organizations such as CUE Foundation, desigNYC, Brooklyn Community Foundation, NYCDOH, NYC Parks GreenThumb, and the Community Design Collaborative. 


+  was selected as a National Arts Strategies Creative Community Fellow in 2015.


+  is an urban planning misfit, who is happy being her own pl.a.c.e.             (planner.artist.curator.engineer)


+  is the mother of two extraordinary inside out beings.